Istanbul, November 9, 2025 — Wonderful Indonesia reaffirmed its position as one of the world’s leading destinations through its participation in The 2025 Trip.com Group Global Partner Summit, held on November 8–10, 2025, in Istanbul, Türkiye.
The participation of the delegation from the Ministry of Tourism of the Republic of Indonesia, led by Deputy Minister for Marketing Ni Made Ayu Marthini, marked a strategic effort to strengthen global partnerships with Trip.com Group, one of the world’s largest travel technology companies and a key strategic partner of the Ministry in promoting Indonesian destinations to the international market.
Trip.com Group, which operates global brands such as Trip.com, Ctrip, Skyscanner, and Qunar, connects travelers to over 1.5 million travel partners across 220 countries and regions. In 2024, the company recorded a revenue of RMB 534 billion (approximately IDR 1,242 trillion), underscoring its vital role as a global tourism ecosystem leader.
At the Trip Best Award Ceremony, held at the WOW Istanbul Hotel & Convention Center, the Ministry of Tourism of the Republic of Indonesia was honored with the “Strategic Partnership Destination of the Year” award from Trip.com Group. This recognition highlights the success of joint promotion between the Ministry of Tourism and Trip.com Group in China and Republic of Korea, achieving more than 135% of the targeted KPIs in 2025.
According to Deputy Minister for Marketing Ni Made Ayu Marthini, the partnership between Indonesia and Trip.com Group has become a cornerstone of Indonesia’s data-driven and cross-platform tourism marketing strategy.
“Trip.com is not just a digital partner, but a strategic ally that grows together with us in our mission to deliver meaningful travel experiences in Indonesia. We believe this collaboration will further strengthen Indonesia’s position as a quality tourism destination in Asia,”
said Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism.
Indonesia’s participation in Istanbul also served as a platform to amplify its newly launched global campaign, “Go Beyond Ordinary,” officially unveiled earlier this month at World Travel Market (WTM) London 2025.
The campaign represents the evolution of the Wonderful Indonesia brand, inviting global travelers to go beyond visual beauty and embark on journeys that are meaningful and transformative. Under the Go Beyond Ordinary spirit, Indonesia highlights three key pillars — Gastronomy, Wellness, and Marine — reflecting its commitment to quality and sustainable tourism.
“We aim to inspire global travelers not only to witness Indonesia’s beauty but to truly feel its soul — the culture, hospitality, and values that make every journey deeply meaningful,”
Ni Made added.
The Ministry of Tourism will continue to strengthen collaboration with Trip.com Group through various digital initiatives, joint promotional campaigns, and market development programs in Asia and Europe. Through this synergy, Indonesia aims to attract a growing number of high-quality tourists from China, Republik Korea, and neighboring markets in 2026.
With the Go Beyond Ordinary spirit, Indonesia remains committed to opening new avenues of collaboration, driving creative promotional innovations, and reinforcing its position as a world-class tourism destination.