Originally played as a simple tradition to wake people for sahur during Ramadhan, Tong-tong music has evolved into a magnificent creative performance. The blend of modern instruments and rich musical arrangements serves as the main attraction of the Tong-Tong Music Festival. Each year, the festival continues to innovate by hosting song-writing competitions, showcasing Madurese-themed cultural costumes, and organizing musical contests. The Tong-Tong Music Festival has become a premier cultural tourism attraction, presenting the identity, creativity, and vibrant spirit of the Madurese people to both domestic and international tourists.
