The Directorate of Meetings, Incentives, Conventions, and Exhibitions of the Ministry of Tourism and Creative Economy (Kemenparekraf) has successfully held the Southeast Asia Business Event Forum (SEABEF) 2024. This is the largest annual conference initiated and owned by Kemenparekraf. The event was held with the aim of discussing global trends, issues, and challenges in the MICE sector and the event industry in Indonesia.
The SEABEF 2024 event is the second event after SEABEF 2023 which was held in conjunction with the ASEAN Tourism Forum 2023 in Yogyakarta on February 3, 2023. This year, SEABEF was held in conjunction with the Wonderful Indonesia Travel Fair (WITF) 2024 event.
SEABEF 2024 was attended by various participants, including from tourism authorities and local governments, convention bureaus, academics from tourism universities, international buyers and local sellers from WITF, MICE industry players, and MICE industry associations from within and outside the country, such as ICCA Indonesia, ASPERAPI, INCCA, INACEB, IVENDO, ICCA Asia Pacific, STB, MYCEB, TCEB, MACEOS, and SACEOS.
The theme of SEABEF 2024 is supporting the development of quality tourism in Indonesia, as well as how technological innovation can support the implementation of sustainable MICE activities.
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