Indonesia Appoints Hume Whitehead as first Tourism Representation Office in the U.K

Friday, 24 May 2013 | 7014

As concrete step to expand Indonesia’s tourism market in the United Kingdom, the Ministry of Tourism and Creative Economy has appointed Hume Whitehead as The Representation Office in the U.K , following a competitive five-way pitch.

The appointment marks the very first time Indonesia has had an office based in the UK and demonstrates the country’s commitment to the market and recognition of its contribution to its tourism economy. The agency has been tasked with raising the profile of Indonesia as a desirable travel destination and increasing visitation from the UK and Ireland.

Effective immediately, the contract will involve the agency working closely with the travel trade to increase and refine distribution of Indonesia’s product offers and increase awareness of Indonesia as a destination to assist and drive sales. Additional tasks will include marketing, promotion and public relations to maximize share of voice for Indonesia in the media as well as partnerships with provincial and regional Indonesian government tourism offices, such as Bali Tourism Board, Yogyakarta Tourism Board and Batam Tourism Board.

The co-founder of Hume Whitehead, Richard Hume will head up the account with the support of Sarah Habicht as Pr Director, and Sandra Kwan as the Trade Sales and marketing Manager. On its press release, Hume commented: “This is a very prestigious account and we are absolutely thrilled to add such a fantastic country to our growing tourist board portfolio”.  Indonesia is an incredible tourist destination as it is a tropical archipelago in South East Asia with more than 17,000 islands that includes Bali which is known as the Island of the Gods

Ms. Esthy Reko Astuti, Director General for Tourism Marketing of the Ministry of Tourism and Creative Economy added: “We are delighted to be working with Hume Whitehead as our official tourism representation office in the U.K. The team impressed us with their extensive experience of the travel and tourism industry, especially in relation to Asia; and their passion and enthusiasm for great client service. We are confident they will deliver excellent results in one of our most important markets”.

Including the UK office, Indonesia now has 14 overseas tourism representation offices, known as Visit Indonesia Tourist Offices (VITOs), in 13 countries. They are in Australia, two in China, namely in Beijing and Guangzhou, France, Germany, India, Japan, Malaysia, the Middle East, the Netherlands, South Korea, Russia, Singapore and the UK.

The address and contacts of UK VITO office is as follows:

c/o Hume Whitehead Limited

2nd Floor Magdalen House

148 Tooley Street, London SE1 2TU

Phone:  +44 (0)845 498 9982



Mr. Richard Hume [Country Manager] -

Ms. Sarah Habicht [PR & Marketing Manager]


For addresses of Indonesia’s VITO offices around the world please click

A number of VITOs also have dedicated Indonesia destination websites in their respective languages that are linked to Indonesia’s official Tourism promotion website: .