Indonesia actively attracts tourists from Shandong and Shanghai

Friday, 1 February 2013 | 886

On 30 January, the Ministry of Tourism and Creative Economy, represented by Director General for Tourism Marketing, Esthy Reko Astuty, signed a Letter of Intent with the Vice Director of Shandong Provincial Tourism institution, in a cooperation effort between the two countries, to send more tourists from China to Indonesia, in particular during the forthcoming July-August 2013 peak holidays.


During her visit to China, on 30th and 31st January, Director General Esthy Reko also met leaders and members of three Travel Associations in Jinan and Shanghai, namely with the Head of the Shandong Tourism Bureau, the Shandong Travel Association and key members of major travel agencies in Shanghai, Zhejiang and Jiangsu, as well as with top agencies in Shanghai.


A number of activities that have been agreed upon to be undertaken together this year will start immediately with a familiarization tour to Indonesia towards the end of this month, involving Shandong and Shanghai agencies, visiting Jakarta, capital of Indonesia, Yogyakarta to see the magnificent Borobudur temple, to the iconic island of Bali , its fantastic beaches and seas, and to Indonesia’s latest prime destination: the island of Komodo to meet the prehistoric giant Komodo lizards.


From this familiarization tour, a number of tour packages are expected to result that are especially aimed to meet the demands of the Chinese market, that will be marketed through Chinese printed media and websites. It was also agreed to have a continuous exchange of information linking the websites of Chinese key players with Indonesia’s Official Tourism website,


In 2013 Indonesia aims to attract between 900,000 to 1 million tourists from China. The Chinese market to the country has surged by leaps and bounds. Last year Indonesia received around 700,000 tourists from China up 25% compared to the previous year. China today is the 4th top tourist source market for Indonesia, after Singapore, Malaysia and Australia.


In Bali, Chinese tourists are the second largest market after Australia. They also spend more at US$174 per person per day, which is above the average spending of tourists at US$ 154 per person per day. Chinese visitors stay on average 6 days in Indonesia. 


Garuda Indonesia operates 5 flights weekly between Jakarta and Beijing, 4  times weekly to Shanghai and Guangzhou, and plans to increase these to daily flights.    


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