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Indonesia to revitalize and promote wealth of Traditional Spa Treatments

Posted on 13 Jun 2014 at 14:40 | Views: 1108

Indonesia to revitalize and promote wealth of Traditional Spa Treatments

To revitalize and further promote Indonesia’s very own traditional Spa treatments, the National Conference on Indonesian Traditional Spa was held at the Hotel Grand Inna Sanur, Bali, on 8 May. 

The event was organized by the Ministry of Tourism and Creative Economy  together with the Ministry of Health and attended by stakeholders and representatives of 9 of Indonesia’s unique traditional spa treatments.

It became clear that the Indonesian islands own a wealth  of  well preserved regional cultures for Relaxation.  For, besides able to  offer  the perfect surroundings for peace and serenity, - necessary for complete relaxation of body and soul , - there are accompanying age old traditional recipes and treatments to  completely relax both the body and spirit.

Nine  kinds of  Traditional Spa treatments have been identified and studied, these include  the  Oukup/Markup adhered by the Batak ethnic group in North Sumatra; the Batangeh tradition of the Minangkabau in West Sumatra;  the Tangas from the Betawi’s in Jakarta; the Javanese tradition of Lulur; the  So’oso from Madura island in East Java; the  Boreh of Bali; and  many more.

Following the conference, delegates issued the “Sanur Declaration for the Development of Indonesian Traditional Spa” which was formulated based on input from the Minister of Tourism and Creative Economy, the Minister of Health, and representatives from 9 Indonesian traditional Spas.

Spa stakeholders of The Sanur Declaration stated that, recognizing the wealth and diversity of Indonesia’s traditional spa and their potential to be developed as indonesia's  prime tourist attraction, traditional spas in Indonesia should be  revived and mapped out,   to include other traditional Spas  across the archipelago that have as yet not been studied, since until today  their information and documentation have been minimal.  

Indonesian traditional relaxation treatments form a significant contribution to the richness of Indonesian culture. Therefore, developing traditional Spas will be conducted under the national framework since they hold  precious cultural value as Indonesia’s national identity besides providing economic benefits. These treatments,  being the result cultural process through generations,must be viewed, therefore,  from the aspects of their philosophical values, process, and activities.

The Declaration also acknowledged that the Ministry of Tourism and Creative Economy, together with the Ministry of Health need to cooperate with all related stakeholders in every sector to develop Indonesian traditional Spa. Additionally, there must be more intensive education and training, knowledge and technology, to present and promote the authenticity and uniqueness of true Indonesian Traditional Spa.

These treatments, having their roots in 9 different cultures, moreover, need to take into consideration global trends and improved management. They must also be professionally organized to ensure their attractiveness and continued existence.

Since traditional Spas play a growing importance in the global development of Indonesian tourism, the Sanur Declaration also stated the need for strategic, systematic, and sustainable steps to be conducted by all stakeholders.  As a follow up of the declaration there will be a national movement of meetings at city and at provincial levels as well as in international forums to identify and utilize all their potentials to further promote Indonesian traditional spa as one of Indonesia’s  prime tourist attractions.

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